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  <title>The Pitchref Blog</title>
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  <description>Field notes on GEO, AI citations, and outreach that actually gets answered — from the team building the agent.</description>
  <language>en</language>
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    <title>What Is GEO? Generative Engine Optimization, Explained</title>
    <link>https://pitchref.link/blog/what-is-geo/</link>
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    <pubDate>Mon, 13 Jul 2026 12:00:00 GMT</pubDate>
    <category>GEO &amp; AI Citations</category>
    <description>AI answers are the new front page. GEO is the discipline of becoming the source they cite — here is how it works, why it is different from SEO, and where to start.</description>
  </item>
  <item>
    <title>How to Do AI Citation Outreach: The Complete Playbook</title>
    <link>https://pitchref.link/blog/ai-citation-outreach-playbook/</link>
    <guid isPermaLink="true">https://pitchref.link/blog/ai-citation-outreach-playbook/</guid>
    <pubDate>Sun, 12 Jul 2026 12:00:00 GMT</pubDate>
    <category>Guides</category>
    <description>The end-to-end operating manual for winning AI citations — from mapping the pages engines already cite, to pitches that get answered, to follow-ups that close inclusions.</description>
  </item>
  <item>
    <title>AI Citations vs Backlinks: Which Should You Chase in 2026?</title>
    <link>https://pitchref.link/blog/ai-citations-vs-backlinks/</link>
    <guid isPermaLink="true">https://pitchref.link/blog/ai-citations-vs-backlinks/</guid>
    <pubDate>Fri, 10 Jul 2026 12:00:00 GMT</pubDate>
    <category>Comparisons</category>
    <description>One moves an algorithm, the other moves a buyer reading an answer. A clear-eyed comparison of the two currencies of visibility — and how to invest between them.</description>
  </item>
  <item>
    <title>Backlink Outreach in the AI Era: What Still Works</title>
    <link>https://pitchref.link/blog/backlink-outreach-that-still-works/</link>
    <guid isPermaLink="true">https://pitchref.link/blog/backlink-outreach-that-still-works/</guid>
    <pubDate>Thu, 09 Jul 2026 12:00:00 GMT</pubDate>
    <category>Link Building</category>
    <description>Most link-building advice is recycled from 2019. Here is what outreach-driven link building looks like when aggregator pages, not just authority metrics, decide who gets found.</description>
  </item>
  <item>
    <title>Digital PR Agency Alternatives: 5 Ways to Win Citations Without a Retainer</title>
    <link>https://pitchref.link/blog/digital-pr-agency-alternatives/</link>
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    <pubDate>Wed, 08 Jul 2026 12:00:00 GMT</pubDate>
    <category>Alternatives</category>
    <description>Agencies are one way to earn citations and links — not the only way. An honest comparison of five paths, what each really costs, and who should pick which.</description>
  </item>
  <item>
    <title>The Minimal GEO Stack: What You Actually Need to Win AI Citations</title>
    <link>https://pitchref.link/blog/minimal-geo-stack/</link>
    <guid isPermaLink="true">https://pitchref.link/blog/minimal-geo-stack/</guid>
    <pubDate>Tue, 07 Jul 2026 12:00:00 GMT</pubDate>
    <category>Best Tools</category>
    <description>You need fewer tools than the listicles claim. The four jobs a GEO stack must do, what fills each slot, and what you can safely skip until later.</description>
  </item>
  <item>
    <title>How AI Engines Pick Their Sources: What We See Watching Citations</title>
    <link>https://pitchref.link/blog/how-ai-engines-pick-sources/</link>
    <guid isPermaLink="true">https://pitchref.link/blog/how-ai-engines-pick-sources/</guid>
    <pubDate>Mon, 06 Jul 2026 12:00:00 GMT</pubDate>
    <category>Data &amp; Research</category>
    <description>Qualitative patterns from watching which pages AI answers actually cite — aggregators dominate, recency matters, and presence compounds.</description>
  </item>
  <item>
    <title>Why We're Giving Away the Agent</title>
    <link>https://pitchref.link/blog/why-we-give-away-the-agent/</link>
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    <pubDate>Sun, 05 Jul 2026 12:00:00 GMT</pubDate>
    <category>Inside Pitchref</category>
    <description>Pitchref's citation outreach agent is free forever — it runs on your own Cloudflare account, sends from your own inboxes, and your data stays with you. Here's the thinking.</description>
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