What Is GEO? Generative Engine Optimization, Explained
AI answers are the new front page. GEO is the discipline of becoming the source they cite — here is how it works, why it is different from SEO, and where to start.
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Signal for the GEO era.
Field notes on GEO, AI citations, and outreach that actually gets answered — from the team building the agent.
How to Do AI Citation Outreach: The Complete Playbook
The end-to-end operating manual for winning AI citations — from mapping the pages engines already cite, to pitches that get answered, to follow-ups that close inclusions.
4 min read
AI Citations vs Backlinks: Which Should You Chase in 2026?
One moves an algorithm, the other moves a buyer reading an answer. A clear-eyed comparison of the two currencies of visibility — and how to invest between them.
3 min read
Backlink Outreach in the AI Era: What Still Works
Most link-building advice is recycled from 2019. Here is what outreach-driven link building looks like when aggregator pages, not just authority metrics, decide who gets found.
3 min read
Digital PR Agency Alternatives: 5 Ways to Win Citations Without a Retainer
Agencies are one way to earn citations and links — not the only way. An honest comparison of five paths, what each really costs, and who should pick which.
3 min read
The Minimal GEO Stack: What You Actually Need to Win AI Citations
You need fewer tools than the listicles claim. The four jobs a GEO stack must do, what fills each slot, and what you can safely skip until later.
3 min read
How AI Engines Pick Their Sources: What We See Watching Citations
Qualitative patterns from watching which pages AI answers actually cite — aggregators dominate, recency matters, and presence compounds.
2 min read
Why We're Giving Away the Agent
Pitchref's citation outreach agent is free forever — it runs on your own Cloudflare account, sends from your own inboxes, and your data stays with you. Here's the thinking.
2 min readNothing in this category yet — it's coming.